<p>In duplex DNA, Watson-Crick A-T and G-C base pairs (bps) exist in dynamic equilibrium with an alternative Hoogsteen conformation, which is low in abundance and short-lived. Measuring how the Hoogsteen dynamics varies across different DNA sequences, structural contexts and physiological conditions is key for understanding the role of these non-canonical bps in DNA recognition and repair. However, such studies are hampered by the need to prepare <sup>13</sup>C or <sup>15</sup>N isotopically enriched DNA samples for NMR relaxation dispersion (RD) experiments. Here, using SELective Optimized Proton Experiments (SELOPE) <sup>1</sup>H CEST experiments employing high-power radiofrequency fields (B<sub>1</sub> > 250 Hz) targeting imino protons, we demonstrate accurate and robust characterization of Waston-Crick to Hoogsteen exchange, without the need for isotopic enrichment of the DNA. For 13 residues in three DNA duplexes under different temperature and pH conditions, the exchange parameters deduced from high-power imino <sup>1</sup>H CEST were in very good agreement with counterparts measured using off-resonance <sup>13</sup>C/<sup>15</sup>N spin relaxation in the rotating frame (<em>R</em><sub>1ρ</sub>). It is shown that <sup>1</sup>H-<sup>1</sup>H NOE effects which typically introduce artifacts in <sup>1</sup>H based measurements of chemical exchange can be effectively suppressed by selective excitation, provided that the relaxation delay is short (≤ 100 ms). The <sup>1</sup>H CEST experiment can be performed with ~10X higher throughput and ~100X lower cost relative to <sup>13</sup>C/<sup>15</sup>N <em>R</em><sub>1ρ</sub>, and enabled Hoogsteen chemical exchange measurements undetectable by <em>R</em><sub>1ρ</sub>. The results reveal an increased propensity to form Hoogsteen bps near terminal ends and a diminished propensity within A-tract motifs. The <sup>1</sup>H CEST experiment opens the door to more comprehensively characterizing Hoogsteen breathing in duplex DNA.</p>