Dynamic nuclear polarisation (DNP) transfers polarisation from electron to nuclear spins. This is usually combined with direct detection of the latter. Here, we show that it is possible to reverse the transfer at 1.2 T. This allows us to investigate the spin dynamics of nuclear spins close to electrons – something that is notoriously difficult with established methods. We expect reverse DNP to be useful in the study of spin diffusion or as a building block for more elaborate pulse sequences.